3.26.2010

A quick report on the Olympus EPL

There is something absolutely exhilarating about shooting wonderful images with a camera that cost 1/10th the amount I paid for a Nikon D2x in 2005. 


If you look back over this blog for the past three months you find that I love shooting with the Olympus EP2 very much.  It's a very fluid camera to shoot with.  The EVF is great.  The image quality is great.  Even the industrial design makes me happy.

So there really wasn't any reason to go out and buy an EPL, was there?  Well, not so fast.  Even though these cameras aren't specifically aimed at working professionals I use them on just about every assignment that comes along which doesn't have, as a parameter somewhere, the need to impress and art director or a client.  In fact, on my recent trip to west Texas, in search of ART, I used my EP2 almost exclusively.  And when I use cameras in that fashion I really like to have a back up camera.  If something goes wrong a thousand miles from home I want to make sure the project doesn't have to end prematurely.  Reminds me of a job on a hot, dusty day in August in the desert outside Palm Springs when two Hasselblads in a row jammed up on me in the space of an hour.  Didn't I look like a boy scout when I was able to pull a third one out of the bag?!?  I really like the idea of redundancy when it comes to critical gear.

So, when Precision Camera got a new supply in I went by to play with one.  The camera is obviously the result of two previous learning curve.  Buttons are bigger and clearer.  The shutter button has a better feel.  The mode dial, while not as spiffy of a design, sits right on top of the camera and is clear and easy to read.  The flash is utilitarian and surprisingly well designed.  If I hold the erected flash back with one finger I can bounce it straight off the ceiling.  The camera looks.......utilitarian.  It just doesn't draw the eye the way the Japanese Sixties Minimalist design ethos of the EP2 does.  It's a black brick that works.  And that endears me to it.  It feels like a working tool

Three warnings so no one will come back and bitch:  1.  The mounting flange on the back of the lens is made of a composite (nice word for tough plastic).  I don't think it makes any difference in quality on the file but it's.......plastic.  There.  I said it.  2.  The rear screen is a bit smaller than the one on the EP2.  I use the big screen only for menu items so it doesn't bother me.  I use the EVF for everything else.  The one plus this might have is that it takes less battery power to light up a smaller screen.  3.  There is not a separate wheel to adjust shutter speeds or apertures independantly.  You have to use the "left/right, up/down" keys on the back to change the settings.  Sounds gruesome but in reality I mostly use the "A" mode so all I want to change is the aperture or the "+/-" compensation.  And the lack of a back mounted wheel means fewer accidental changes.

While I haven't had time to test it out myself, early adopters have mentioned that the anti-aliasing filter over the sensor is less aggressive which means that the images right out of the camera should have much better fine detail or should look sharper with less post production.  Sharper images are always welcome.


Some other features that we can't dismiss too quickly:  The flash can be set to full, 1/4, 1/16 and 1/64th power so you could actually use the in body flash as an optical trigger for your studio flashes.  It can be also be used to control Olympus "R" flashes wirelessly.  This means you don't have to choose between using your EVF and triggering your lights!!!!  Course they could have made it really simple and put a sync socket somewhere on the camera body.  They will probably save that for inclusion onto the new professional mFT body they'll announce in the Fall.  Oooops!  Did I just say that out loud?

The cost.  This cameras, which also doubles as a great HD video camera, cost me the princely sum of $599.  With a very good zoom lens.  That it outperforms my $5000 from only three and a half years ago is astounding.  If you are practiced and careful with your technique you should be able to get absolutely professional results with this piece of gear.  At that price, if you are confronted with a shoot that presents a hazardous environment for gear but comes with a good budget, you could easily consider this little system expendable.

I have a fantasy of dumping everything else and doing business with a couple Pen cameras, some adapters and some other lenses.  The business is changing so quickly.  Content is moving inexorably to the web and to electronic tablets.  I feel like putting to the test the old saw,  "It's not the tool, it's the photographer behind it."


By way of full disclosure:  I went into the local store and bought this camera with my own money. No one offered me any money or equipment to coerce me to like this camera or to say nice things about it.  All the stuff written on this blog is here because I like photography and I like to write about it.  It would be nice if you clicked on some of the product links but you sure don't have to.  I'll disclose that as well.  All those annoying links have returned something like $100 this year.  Not getting rich writing fun content.  But it's nice to know that you stopped by and took a look.

All the best, Kirk

3.24.2010

A change of sensibilities.

Image from Eve's Organic Bed and Breakfast in Marathon, Texas.  March 2010


Back in ancient days I shot a wide range of subjects.  While portraits were always my favorite I was often pressed to shoot architecture.  One of my first big magazine projects for a national magazine was a two week trip thru Texas and Louisiana shooting historic homes and plantations.  I took the trip with an editor from Harrisburg, PA.  The magazine was/is called Early American Life Magazine and they are still going strong (niche markets work!).  I spent those two weeks mostly either driving, sleeping or shooting interiors and exteriors with an old Calumet 4x5 inch view camera.  We only shot transparency film back then.

I would walk into a room, figure out the composition, meter the ambient light and then set up a couple thousand watt second Norman strobes, bounced into big umbrellas and then work on getting a good balance between the existing light and the fill light my flashes were producing.  I'd generally use up three big, black and white Polaroid test shots to get into the ball park and to get approval from my editor.  Then we'd do a bracket of five frames in 1/3rd stop increments.  While not totally necessary the tight bracket also gave us close back up shots in case something happened to a random piece of film during processing.  Then we'd break everything down and move a hundred pounds of gear to the next location.

Back then I only had twenty film holders (two sheets to a holder) so every eight shots I'd have to stop, pull out the changing bag ( a black fabric construction that worked as a sweaty and uncomfortable mini darkroom.  Your hands would fit into sleeves with tight elastic and you would unload and reload strictly by touch.  Nasty part of the job, especially in the summer in rural Louisiana where it always seemed hot and humid.)

I describe all of this so you'll understand why I never pursued architectural photography with any rigor.  People could be reasonably well shot with quicker, lighter cameras and a lot less lighting.

When I went on a recent road trip I found myself shooting more and more architecture and I wondered why.  Here's what I think:  With the new EVF cameras (electronic viewfinder) you get to see exactly what the camera sees.  Imagine a view camera with a lens that's stopped down to show you the exact depth of field but with a bright and detailed view.  Combine that with a camera that you only have to reload after nearly 500 raw shots (on an 8 gig card) and you start to see the appeal.

Add in real time levels and customizable grids and you're on a roll.  Then throw in incredible depth of field (from the short focal lengths) and image stabilization and you have a camera with which you can shoot interiors as fast a you shoot portraits.

I had coffee with my friend, Paul, on Sunday.  We were sitting at Cafe Medici talking about stuff when he pulled out the Panasonic 7-14mm lens for the micro 4/3rds cameras.  The lens has some bragging rights.....like a perfect score of 10 on SLRgear's reviews.  It was wonderfully small.  It would be amazing to shoot architecture with.  One of those on an EP2, stopped down to 5.6 and you'd have everything sharp at 7mm or even 14mm.  The only thing you would be missing is perspective control.

I'm this close (holds fingers tightly together) to getting one and expanding my horizons.  Literally.  Doesn't hurt to plan ahead.  Now, if I can only figure out how to shift the lens......



  

3.22.2010

Taking time to smell the flowers. Then getting back to work.

Eve's Organic Bed and Breakfast. Marathon, Texas.


I would bet that egos destroy more businesses than recessions or acts of war.  I say this because I nearly destroyed mine by letting my ego convince me that I could write four books in two years and that my business of taking photographs would run itself.  It almost did.  Right into the ground.  Fortunately I went on a little journey to write a fifth book only to find that there is no book there.  And then it struck me like scalding coffee thrown in my face.......it's time to get back to work doing the thing I love.  Taking photographs.  I grabbed the controls and pulled up just in the nick of time (I hope).

The lure of writing a book is the little voice that says, "Someone thinks you are smart enough to write a book." Photographer friends say, "I wish I could write 'cause then I would have a second income stream."  And publishers tell you, "If you put enough of these out there you'll finally stack up some royalty income...."  All of these things may be true (or they may not) but the bottom line is this:  Now you have TWO jobs.  One of them is seductive.  Nothing on the schedule?  You could do some marketing, pick up the phone and call some clients, or.........you could put on your jacket with the patches on the elbows, head to your favorite coffee shop and......work on your book.  The choice is too tasty.  Hot coffee and crowds of the beautiful people or the quiet desperation of the cold calling and all the rejection it implies.  I chose the coffee shop way too often.

It wouldn't have mattered if the economy hadn't tanked.  I probably could keep going along on marketing fumes and royalties for years in the old days.  But just as I was adjusting to life in multiple lanes it became very clear that cash flow is king.  The route from writing to royalty is a perilous journey that takes about a year to bear any fruit.  The best part of photography is the instant gratification on so many business levels.  The jobs come quick and they finish quick.  If you take credit cards you'll be paid quickly.  And then you are on to the next job.  If you do that marketing thing.

It finally hit me as I was thinking about a book project I'd been offered by a publisher who had stalked me since last fall.  I didn't like the terms but we negotiated those.  I was ready to leave when I hit one more stumbling block.  It was the final straw.  I balked and forfeited.  In retrospect, being a curmudgeon and refusing to compromise on the way I write saved my business because it made me realize just how many hours I would have to spend in the creation, formatting and editing of the project.  Not to mention the shooting and photo editing.  All for the promise of a small share of future profits.

I took the exploratory trip to parts west just for myself. I wanted to be sure I wasn''t missing out on a great thing.  And as I was driving back to Austin I had a coffee induced epiphany:  No matter how smart you talk yourself into believing you are you aren't smart enough to do every at once and do it well.  At some point you have to decide.  I looked out over the landscape of corporate clients and advertising agency clients and it became so clear that there are hundreds and hundreds of accounts just waiting to be harvested.  Ready for me to come along in my combine and snap, snap, snap them up.

I had to take my eyes off photography for a while to understand just how much I like taking photographs and working collaboratively with really smart designers and marketers.  I've smelled the flowers.  Now it's time to roll up my sleeves.