5.22.2017

A new flash rushes into the studio and its form factor, flexibility and functionality win me over almost instantly.


"Be careful what you wish for..."  A couple of years ago I started thinking that it would be a good idea to supplement my traditional photography business by adding video services for clients. The idea was that I'd be able to offer a turnkey solution so that we could efficiently do photographs as well as video on various assignments. The job acquisition and actual shooting/directing/editing/photoshopping is going well but I wish I had given more thought to the packing and production end of the hybrid photo/video idea. 

It's all very well to say that we'll use LED lights for everything since we have a bunch of LED lights but sometimes reality bites you on the butt and makes you realize that there is no "one size fits all" strategy when it comes to shooting photographs. Much as I would love